Resources

In our efforts to help students and alumni attain their highest goals, Brock Center has collaborated to create a list of different resources and their links for anyone to take advantage of in the agricultural world.

Books

“Leadership and Self-Deception: Getting Out of the Box” – Arbinger Institute

Through a story everyone can relate to about a man facing challenges on the job and in his family, the authors expose the fascinating ways that we can blind ourselves to our true motivations and unwittingly sabotage the effectiveness of our own efforts to achieve success and increase happiness.

“Crucial Conversations: Tools for Talking When Stakes are High” – Kerry Patterson, Joseph Grenny, Ron McMillian and Al Switzler

The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to prepare for high stakes situations, transform anger and hurt feelings into powerful dialogue, make it safe to talk about almost anything, and to be persuasive, not abrasive.

“The Five Dysfunctions of a Team: A Leadership Fable” – Patrick Lencioni

Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team.

Agricultural Agencies

U.S. Department of Agriculture

“As public servants, our greater understanding of these important rules will help serve USDA’s mission and our new motto to ‘Do right and feed everyone’ so that we enhance the American public’s confidence in the integrity and important work of the Department of Agriculture.”

University of California, Division of Agriculture and Natural Resources

The Division of Agriculture and Natural Resources (ANR) is a statewide network of University of California researchers and educators dedicated to the creation, development and application of knowledge in agricultural, natural and human resources.

California Department of Food and Agriculture 

The California Department of Food and Agriculture is a cabinet level agency in the government of California. The California Board of Food and Agriculture is an advisory board to the governor and secretary.

National Association of State Departments of Agriculture 

NASDA is a nonpartisan, nonprofit association which represents the elected and appointed commissioners, secretaries, and directors of the departments of agriculture in all fifty states and four U.S. territories.

Publications

Ag Alert – Newspaper for California Agriculture

Ag Alert is the weekly newspaper of the California Farm Bureau Federation, reaching Farm Bureau agricultural and collegiate members. he California Farm Bureau Federation is a non-governmental, non-profit, voluntary membership organization whose purpose is to protect and promote agricultural interests throughout the state of California and to find solutions to the problems of the farm, the farm home and the rural community.

Farm Journal

The core FarmReach database includes over 4 million historical producer records and identifies approximately 1,000,000 active decision makers across all segments of U.S. agriculture.

Capital Press – The West’s Ag Website

The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newspaper covers farming, ranching and agriculture industries in the Pacific Northwest.

AgFunder News

AgFunderNews is affiliated with AgFunder, a leading online investment platform for accredited investors looking to invest in curated food and agriculture technology companies.

Agricultural Journalism Resources

American Agriculture Editors Association

The American Agricultural Editors Association (AAEA) is a not-for-profit corporation, with a mission to provide opportunities for professional improvement and networking to communicators across the spectrum of agriculture media. Members include editors, writers, photojournalists, designers and public relations professionals.

Extension Video Producers

The Extension Video Producers (EVP) is comprised of a group of video professionals serving land grant universities across the nation. As a results-oriented work group, we encourage continuing professional development and high quality standards in video production to enrich the services extended to our respective organizations.

Livestock Publications Council

An international organization serving the dynamic livestock communications industry. Its goal is to provide a forum through which members can obtain information on how to improve their overall effectiveness and value to both readers and advertisers.

National Agri-Marketing Association

The nation’s largest professional association for professionals in marketing and agribusiness. They have over 1,800 active members and help its members stay current on the latest trends and make connections in the agri-marketing industry.

North American Agricultural Journalists

Members network throughout the United States, Canada and the world with reporters who cover agriculture and related topics. The annual meeting is held every April in Washington, D.C. where members get access to top decision makers in agriculture and food policy.

Student Resources

Purdue Online Writing Lab 

The Online Writing Lab (OWL) at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. Students, members of the community, and users worldwide will find information to assist with many writing projects.