By: Emma Manoukian, agricultural communication and agribusiness student
Cal Poly’s National Agri-Marketing Association (NAMA) team placed in the semi-finals at the annual student marketing competition. NAMA is the nation’s largest association for professionals in marketing and agribusiness. Each year, the association holds a competition between student chapters from universities across the United States and Canada. The 2018 Cal Poly NAMA team was tasked with creating a marketing plan for a product which benefits agricultural producers.
This year’s NAMA team consisted of 22 students, seven of which traveled to the annual contest in Kansas City, Missouri with their project advisor Dr. Christiane Schroeter. Over 36 universities were represented at the competition, and Cal Poly placed in the semi-finals, among the top 12 universities in attendance.
Taylor Corder, an AGB student member of the NAMA travel team said, “The competition was an amazing experience. The team was not only able to expand our knowledge, meet industry professionals, but also make connections with future leaders of the industry.”