On February 24, 2014 the Brock Center for Agricultural Communication hosted Ms. Sara Quinn from the Poynter Institute to share her expertise on story telling through multiple platforms and tips for social media.
For those who didn’t get the opportunity to join us that evening, here are 5 lessons we learned from Sara Quinn:
1. Make Google Trends your new BFF
Google Trends is a great way to get free data on nearly any subject. By simply typing key words such as agriculture, drought, etc. you can see graphs of when these items were searched and how they are related. It is the perfect resource if you need data to make graphs or charts.
2. “One of the most creative tools you can have is a cocktail napkin and a pen.”
You absolutely never know when inspiration will hit, so you must always be ready for when that stroke of genius crosses your mind. You never know, the greatest idea might come from a quick doodle on a cocktail napkin.
3. Make your tweets blue.
A tweet amongst a million other tweets could practically go unnoticed. To make sure someone is paying attention to your tweets, Quinn recommends we add a little color to it! By using effective hashtags and mentions to individuals who are connected to the tweet, your 140 characters could be seen by many!
4. Use QR codes in unexpected ways
Those black squiggly squares have been popping up practically everywhere in marketing tools. Quinn recommends finding new ways to use them to promote yourself. Maybe adding a QR code to your resume to link recruiters to a page with even more info about your capabilities.
5. Always ask for the dog’s name
And finally, Quinn reminds us that as writers we need to paint an image of our story to our readers by giving as much detail as possible. The story may not necessarily involve a dog, but it’s this kind of detail that could elevate your story among the rest. So remember, always ask for the dog’s name.