Brock Center: A Look Ahead

Story by Jennifer Ray

2013 Resolutions
This week marks the beginning of a new quarter at Cal Poly and the Brock Center has many things to look forward to. However, we cannot dive into 2013 without a little reflection on all the amazing things that have already been accomplished.

Let’s take a look at 2012.

  • The Brock Center started this blog in January 2012 as another way to share our stories. By the end of December 2012, we have written 41 posts, which have received 6,213 views and 21 comments.
  •  We produced the Spring 2012 and Summer-Fall 2012 issues of Ag Circle magazine and the Open House publication for the College of Agriculture, Food & Environment Sciences.
  • In March we hosted a water forum to discuss water quality issue and regulations affecting California agriculture.
  •  Three of our editors graduated in June and found jobs across the country. David Jones is a Communications Coordinator for Accelerated Genetics in Wisconsin. Carrie Isaacson is an Assistant Account Executive for Broadhead Communication in Minnesota. Leslie Friend works for BASF—The Chemical Company in North Carolina. Our current editorial team began work in September.
  • Our Spring Issue was honored at the Ag Media Summit in August for being the Best Magazine in the National Agricultural Communicators of Tomorrow contest. The issue also won the Excellence in Publications award.
  • We published our Winter 2012 issue on November 26. We are especially proud of this issue for the quality and variety of its stories. We also increased our ad sales.
  • We assigned stories for the Spring 2013 issue. We were contacted by a record-breaking number of students interested in writing for Ag Circle.
  • Our Facebook and Twitter following and interaction increased dramatically throughout 2012.
  • In December our director, Megan and I had lunch with Jim Hayes, the very first director of the Brock Center. He shared some great stories and gave us guidance for the future. We are inspired by his support.

The Brock Center staff is content with all we have achieved in the past year. So, what’s our resolution for 2013? We want to maintain the same quality of Ag Circle magazine. We want to increase the way we engage in and create agricultural discussions through social media. We also want to read more articles and books so we can be a better-informed voice for agriculture. Be sure to keep up with our blog as we share our new knowledge and provide some interesting discussions about the power of social media in our society and especially to agriculture activists. Have a wonderful 2013!

About Brock Center for Agricultural Communication

The Brock Center for Agricultural Communication has aggressively pursued the following goals to heighten public awareness and understanding of agricultural issues: *Locate and attract prospective undergraduate students who demonstrate aptitude for communication and have an abiding concern for agriculture. *Assist the university's Colleges of Agriculture, Food and Environmental Sciences and Liberal Arts in preparing these students to be effective professional communicators, through learn-by-doing opportunities. *Serve as a resource and vehicle for the continuing education of those in a position to promote the understanding of agriculture. *Promote the professional development of university faculty through teaching, research and service to agriculture communication. *Develop and maintain a website as a resource of information on agricultural issues to serve students, faculty, media professionals, agriculturists and the public.
This entry was posted in Brock Staff. Bookmark the permalink.

2 Responses to Brock Center: A Look Ahead

  1. Ann says:

    You have done some remarkable work this past year and I can’t wait to see the fruits of your labor in 2013!! You make our department look REALLY GOOD! Way to go!

    • brockcenter says:

      Thank you, Dr. DeLay! You have been a tremendous supporter and inspiration to us all. We love being your neighbor in the building 10. Also, thank you for letting us borrow your family couch for our photo shoot!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s