I Am Angus: Dr. Jude Capper

This is a great video that is designed to share with consumers why the American beef industry operates the way it does. There are sound reasons and science behind the choices we make in the American beef industry, which have resulted in success for the industry and advancements that allow us to continue to feed a growing world. Dr. Jude Capper of Washington State University shares the reasoning and science and explains why the choices we have made are the best for the industry and world.

About Brock Center for Agricultural Communication

The Brock Center for Agricultural Communication has aggressively pursued the following goals to heighten public awareness and understanding of agricultural issues: *Locate and attract prospective undergraduate students who demonstrate aptitude for communication and have an abiding concern for agriculture. *Assist the university's Colleges of Agriculture, Food and Environmental Sciences and Liberal Arts in preparing these students to be effective professional communicators, through learn-by-doing opportunities. *Serve as a resource and vehicle for the continuing education of those in a position to promote the understanding of agriculture. *Promote the professional development of university faculty through teaching, research and service to agriculture communication. *Develop and maintain a website as a resource of information on agricultural issues to serve students, faculty, media professionals, agriculturists and the public.
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