Ag Circle in the “Center of the Dairy Universe”

By Taylor Pires, Editor-in-Chief

Each year, dairy enthusiasts from all over the world flock to Madison, Wis. for the World Dairy Expo. Expo is fondly known as the place “where the dairy industry meets.” That title couldn’t be more true. Expo attracts members of the dairy community from near and far with its world class dairy cattle show and trade show. I was fortunate enough to blog for Hoard’s Dairyman throughout the week as an extension of my summer internship. I brought Ag Circle along with me to share in the magic of World Dairy Expo! 

Ag Circle felt very welcome at the Alliant Energy Center, where World Dairy Expo is held each Fall. About 72,000 dairy industry members attended last year, according to World Dairy Expo’s website.

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The hospitality continued in the media room. Representatives from major agriculture publications, online media and even radio, used the media room as their work space for the week. Ag Circle was humbled to be in the presence of many great ag communicators covering Expo!

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There is no cattle show like the one at World Dairy Expo, with legendary cows gracing the infamous colored shavings. The best of the best are exhibited at Expo. In 2012, there were 2,384 cattle shown from 41 states and eight provinces, according to World Dairy Expo’s website. The caliber of cattle also dictates an out of this world show ring. World Dairy Expo has made it their trademark to have a unique theme each year, and colored shavings. This year’s theme was “Center of the Dairy Universe”, which featured a planetarium as part of the set. Expo’s staff and many volunteers go out of their way each year to create a one-of-a-kind experience for attendees. The show ring display is definitely part of the experience and something to look forward to.

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Another aspect of Expo to anticipate: the delicious grilled cheeses from the University of Wisconsin-Madison Badger Dairy Club. The club is known to make over 20,000 sandwiches throughout the five days of Expo. That is a lot of cheese and butter! Certainly the dairy producers in attendance wouldn’t have it any other way. Ag Circle was also one happy camper… and may have went back for seconds… and thirds.

image (4)World Dairy Expo is also a chance for dairy farmers and industry members to see the latest technologies and products available to them. According to World Dairy Expo’s website, the trade show features equipment, technologies and services from over 850 companies in more than 28 countries.

Ag Circle and I stopped by the Hoard’s Dairyman booth to see the staff hard at work selling books and magazine subscriptions… and of course take advantage of a great photo-op.

I feel very blessed that I had the opportunity to work for Hoard’s Dairyman throughout the summer and during Expo. I am more certain now than ever before that the dairy community is in full-force. It was humbling to be at Expo and surrounded by thousands of people that share my same passions. That, coupled with a summer of writing about the hard-working producers that provide for us each day, made my internship the perfect experience.

 

About brockcenter

The Brock Center for Agricultural Communication has aggressively pursued the following goals to heighten public awareness and understanding of agricultural issues: *Locate and attract prospective undergraduate students who demonstrate aptitude for communication and have an abiding concern for agriculture. *Assist the university's Colleges of Agriculture and Liberal Arts in preparing these students to be effective professional communicators, through learn-by-doing opportunities. *Serve as a resource and vehicle for the continuing education of those in a position to promote the understanding of agriculture. *Promote the professional development of university faculty through teaching, research and service to agriculture communication. *Develop and maintain a website as a resource of information on agricultural issues to serve students, faculty, media professionals, agriculturists and the public.
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